My Story

As Founder, Creative Director and Mum of two, what  started as a hobby -  when I taught myself how to make handbags, became a passion that I finally turned into my career. 

Previously the Chief Operating Officer of iomart, an AIM listed cloud computing business, I was frequently flying all over the country and needed a stylish bag for business, travel and personal time. A bag that would keep me organised during my busy day but look stylish and chic at night.


Sarah Haran Portrait


Unsuccessful in my search for the perfect bag, I learned how to design and produce handbags in my spare time and came up with the idea of a bag-in-a-bag that could be easily restyled, the Dahlia Tote. This beautiful & functional tote bag soon became my everyday bag and as friends and colleagues began requesting their own, the Sarah Haran brand was born. 

My love of style, and my need for function, that did not compromise quality or value, inspired me to design products that focus on the everyday issues that busy women face as they move through the work-life hustle.